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Dex Global Shop

From a new brand to a store in two countries

An online store we launched from scratch, now selling in Lebanon and Egypt, with 100,000+ products kept up to date by our product import tool.

Industry
E-commerce
Service
Shipping & Logistics
Years
2024 to 2026
Markets
Lebanon, then Egypt
Platforms
Online store and product import tool, on the web
Required before sale
Price, weight, brand, and category
Stack
nopCommerce for the store; Python and Django for the import tool
Store
mydex.shop
Store in Egypt
eg.mydex.shop

The challenge

Dex Global Shop wanted to sell online, and it was starting from nothing: no store and no e-commerce brand. Its catalog would run to more than 100,000 products, far too many to add by hand.

  • A plan to sell online, with no store and no brand yet
  • A catalog of more than 100,000 products, too large to build by hand
  • Every product needing a price, weight, brand, and category before it could go on sale

What we built

We launched the brand from scratch, with its online store at mydex.shop. From Lebanon, Dex Global Shop expanded to Egypt, with a second store at eg.mydex.shop that brought in more than USD 100,000 in revenue in its first year in Egypt.

To fill the catalog, we built a product import tool in 2024. The store's team brings products in from Amazon US by pasting links, uploading an Excel list, or searching, and each product arrives with its photos and details. They set the title, price, brand, category, and weight. The tool holds back any product missing one of those, and only complete products go to the store, which confirms each one. That is how the catalog grew past 100,000 SKUs.

In 2026 we started revamping the store, including an Areeba integration and a move to Azure.

In scope

  • E-commerce brand and online store, from scratch
  • Product import from Amazon US
  • Checks before a product goes on sale
  • Store sync, confirmed for each product
  • Store revamp, in progress

How it works

How a product reaches the store.

  1. Find

    The team pastes links, uploads an Excel list, or searches Amazon US.

  2. Pre-fill

    Photos and details arrive with each product.

  3. Edit

    The team sets the title, price, brand, category, and weight.

  4. Check

    The tool holds back any product missing a price, weight, brand, or category.

  5. Go live

    Complete products go to the store, which confirms each one.

The same steps took the catalog past 100,000 SKUs.

The outcome

  • A live online store and an e-commerce brand, launched from scratch
  • A catalog of 100,000+ products, kept up to date by the import tool, with only complete products on sale
  • A second market in Egypt, with more than USD 100,000 in revenue in its first year in Egypt
  • $100k+in revenue in its first year in Egypt
  • 100k+SKUs in the store catalog
  • 2markets, Lebanon and then Egypt

Contact

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