CMarket
From walk-in customers to online orders
An English and Arabic online store, and an app for iOS and Android, that gave CMarket, a market selling only to walk-in customers, a second sales channel.
The challenge
CMarket is a market in Lebanon that sells groceries and household goods, from snacks and drinks to dairy, cleaning products, and personal care. It sold only to the customers who walked in, and its sales were low.
- A market selling groceries and household goods only to the customers who walked in
- Low sales, with no second channel to grow them
- No online store or app, and no online orders
What we built
We built its digital version: an online store, cmarketlb.com, on nopCommerce. It runs in English and Arabic, right to left in Arabic, and works on phones as well as desktops. Customers browse the catalog by category, search for products, and save favorites to a wishlist. They fill a cart, check out, and follow their orders and saved addresses in their own account. They pay cash on delivery, and CMarket delivers across all of Lebanon.
We also built the CMarket app for iOS and Android, published on the App Store and Google Play. Customers shop the same catalog on their phone and order from there. The store and the app both launched in 2022.
CMarket's team runs the store from its admin, where they manage products, categories, and every order that comes in. The store and the app gave the market a second sales channel, open day and night. On its own, the online store has brought in more than $200k in revenue from online orders.
In scope
- Catalog by category, with search
- Cart, wishlist, and checkout
- Cash on delivery across Lebanon
- Customer accounts with orders and addresses
- English and Arabic storefront
- iOS and Android app
- Admin for products, categories, and orders
How it works
How an online order reaches CMarket.
Step 1: Browse
Customers browse by category or search, on the website or the iOS and Android app.
Step 2: Fill the cart
They add products to the cart, or save them to a wishlist.
Step 3: Check out
They place the order at any hour, from a phone or a desktop.
Step 4: Order in
The order reaches CMarket's team in the store's admin.
Step 5: Deliver
CMarket delivers anywhere in Lebanon, and the customer pays cash on delivery.
The outcome
- A second sales channel, open day and night: an English and Arabic online store and an iOS and Android app
- Customers who order online, pay cash on delivery, and get their orders anywhere in Lebanon
- More than $200k in revenue from online orders, from the online store alone
- $200k+in revenue from online orders, from the online store alone
Contact
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